A man on a video call, waving, displayed on a laptop screen sitting on a wooden table with a coffee cup and saucer nearby.

Build your brand.

A look at the identities we’ve crafted for businesses ranging from cultural organizations to private studios, each designed to stand out and feel true to who they are.

project objective

rockwell industries

This project was for a private tattoo studio that wanted a clean, space-themed identity with a modern feel. The goal was to avoid the typical tattoo shop look and create something that felt exclusive, artistic, and a little mysterious. The final design combines subtle cosmic elements with a bold simplicity, tied together by the client’s tagline: Classy as Fuck.

Logo of Rockwell Industries with a rocket icon replacing the letters C and K, and the slogan 'Classy as Fuck' beneath.

deliverable showcase

The final package included the primary logo in multiple formats for both print and digital use, ensuring full versatility across platforms. We also created an animated version of the logo designed for use in social media, promotional videos, and visual branding, giving the studio a sleek and dynamic touch that reflects its creative edge.

project objective

hocoka holdings

Hocoka Holdings needed a cohesive visual system that worked seamlessly across corporate materials and digital platforms. Our goal was to create a professional yet approachable brand presence that would carry through every client touchpoint.

Logo of Hokoka Holdings featuring a stylized red mountain with white accents, black dragonflies, a red sun, and four red stars, with the company name in bold black letters.

Deliverable showcase

A full brand system rollout: letterhead and PowerPoint templates, social and virtual backgrounds, and all logo formats ready for web and print.
Each asset was optimized and delivered in every file type needed for practical, real-world use.

A black desk with a pair of black eyeglasses, a black pencil, a white letterhead with the logo and contact information of Hocoka Holdsings, and a closed gray notebook with a black elastic band.
Laptop on a wooden table showing a video call with a smiling man waving, and a red background with the text 'HOCOKA HOLDING'. There is a white coffee cup and saucer to the right of the laptop and a large potted plant in the background.
Laptop on a wooden table displaying a video call with a woman smiling and raising her hand, with a logo that says Hocoka Holdings in the corner. There is a pink mug with a beverage on the right side of the laptop, and a window with natural light in t
Laptop on wooden desk displaying a professional profile with a photo of a smiling woman, a placeholder paragraph, and an employee name and title with festive icon.
Laptop screen showing a 'Meet Our Team' page with photos of four smiling employees, each labeled with 'Employee Name' and 'Employee Title.'
Laptop on a wooden desk displaying a team introduction slide with photos of four employees, their names, and titles, alongside a glass of water and other office items in the background.
Person working on a laptop with a document template titled 'Hocoka Holdings' on the screen, showing a logo, placeholder text for title and subtitle, and a colored progress bar at the bottom.

logo design process

Every brand mark starts with exploration. We refined Hocoka’s logo through stages of research, sketching, and digital experimentation, balancing their vision with clean, modern design principles. Each iteration brought us closer to a mark that felt confident, timeless, and professional.

client sketches

The client shared a few hand-drawn logo sketches to capture their initial vision. We used those ideas as a base, refining the forms, typography, and balance to create a clean, cohesive mark that could represent the brand professionally.

Logo for HOCOKA HOLDINGS featuring stylized black line drawing of a leaf and a branch with a black dot, with the company name in handwritten font underlined.
A vintage ledger page with handwritten entries, overlaid with a whimsical illustration of a yellow balloon and balloon-shaped figures, some with blue accents, floating around a yellow and black star-shaped structure. The illustration includes stars and dragonflies in a playful, artistic style.

concept exploration

Before landing on the final logo, we explored several design directions that expanded on Hocoka’s initial ideas. These versions highlight different takes on composition, typography, and symbolism, offering a glimpse into how the brand could evolve visually.

A colorful illustration with a yellow sun, white star, two fireflies, and a teepee with the words Hocoka Holdings next to it
Abstract graphic design with bold black, white, yellow, and red shapes, including a yellow circle and stylized lightning bolts, combined with dragonfly illustrations.
A stylized outline of a campfire with a star in a circle representing the moon or sun, a dragonfly, and a firework or sparkler, all in white on a black background.
Silhouette of a campfire with two fireflies, a north star, a moon, and two shooting stars against a black background.
A logo with a yellow mountain and sun, and a white star on a black background.